WorkThe Project List.
The Project List.
Shipped, scaled, paused.
Included are some sample projects I can share. Each project listed shows how it ended, including the ones that did not get adopted. Select a row for the story.
- LanternThesisAI / PlatformUsed by Nike, Spotify, and Adobe
- 10X EngineeringThesisAI / EngineeringEngineers delivering 3–5x faster so far. 30 Explorers saving 8 hours a week.
- LabAadidasInnovation / R&DFive locations. Web3 and gaming studio launched
- Fit and Virtual Try-OnadidasCommerce / 3D + MLFootwear Virtual Try-On lifts conversion 50% in the app. Sizing pilot cut wrong-size picks from 90% to 40%.
- Into the MetaverseadidasWeb3 / Virtual goods$24M+ and 30,000 tokens sold out in under an hour
- Virtual ShowroomadidasEnterprise / VRReplaced the 2D sales slide with a 3D environment
- Speedfactory Messenger BotadidasCommerce / MessagingPilot scaled into enterprise customer service chat
- adidas ConfirmedadidasMobile / ProductReservations claimed in under 2 minutes. US patent
- NIKEiD customization redesignNikeCommerce / UXConversion from 1.5% to 2.2%. Mobile 30% of sales
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