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Case study / 01

Lantern
Production time, back.

Client
Thesis
Year
2025–now
Role
Head of Digital Innovation & Technology
Discipline
AI / Platform

001The idea

No two clients are the same, so Lantern isn’t one tool. It’s a flexible, modular set, customized to each client and need. The goal is to give creative teams more time to be strategic, use technology to organize work and save time while increasing accuracy, and optimize content with AI-powered tagging, tracking and metadata.


002How it works

A client brief comes in and AI ingests the data. It’s mapped into the project database the way the client briefs their own work. A brand system with automations covers every digital touchpoint and channel. An export script sends assets to secure cloud storage, where tagging and alt text are generated automatically. Teams then download, sync, distribute or author directly. The system reduces manual work while keeping creative teams in control of the final output.

Lantern product experience: client brief, AI ingestion, project database, brand system, cloud storage with automated tagging, then distribution or direct authoring.

003The modules

Lantern’s modules include a design-tool plugin, print layout automation, a motion and video tool, a cloud data solution, an SMS tool and an email tool. Each is configured for the client.


004Why it matters

Lantern saves a lot of production time. The bigger win is that creatives and strategists can consider the work more thoroughly because the manual processes are gone. I’m the product owner and drive the roadmap; a team of four developers builds it with agentic AI.



Contact

Let's talk.

Building something early? A role, a talk, a problem worth solving.

todd@toddames.com